Price tests with a real control group
ProWe’d rather tell you “we don’t know yet” than lie to you
A randomly drawn group tries the new setting, the others keep the old one. Until the gap is clear, we tell you so.
Your old calendar stays connected, and this plan is added whenever you want.
or join the waitlistOur decision
What we decided for your tests
We decided
A real control group
Clients are drawn at random and stay in their group; one test per setting and per client. No comparison with the month before.
Why it helps you
No verdict too early
Client return, appointments, revenue, discounts and margin per group. “Not enough data yet” stays on screen until the gap is clear.
Your guarantee
Transparent for your clients
Wherever a price shows, “Why this price?” explains it, with the mention “personalised price” when a test set it.
How it works
A test in three steps
- You choose a setting and its new value, within your limits.
- The test runs long enough to see whether your clients come back, across all of them or one group.
- You stop it, or apply the result to everyone.
« I no longer believe a promo without a control group. »
Getting started
We help you move to brity
Your import
From Planity, paste the link to your public page: services, prices and opening hours are imported. Your clients come from a CSV file or your contacts.
Your current calendar
Keep Google or Outlook connected: your personal appointments block your slots while you move to brity.
Help that answers
A question? Help answers right away, and our team takes over by e-mail if needed.
Which plan
What it costs
- Included in Pro.Pro: €29 excl. VAT per professional per month in the 1st year, at the Founder price.
- Never a percentage of your appointments, on every plan.
My month was better after my promo: isn’t that enough?
No: a month can be better for a thousand reasons. Only a control group, at the same time, shows what the setting changed.
How long does a test last?
At least the minimum duration set by the published rules, so that client return has time to show.
Do my clients know they are in a test?
Those whose price a test sets see “personalised price” and “Why this price?”. The test stays within the limits of the level above.
Are tests paid?
Yes: targeting and tests with a control group are part of the Pro plan. Standard client groups stay in Free.
Goes well with
- Free
Dynamic pricing
Repeat-visit price and fill price, within your limitsDiscover - Free
Automations
Automations: “when… then…”, within your limitsDiscover - Free
Client SMS and e-mails
SMS, e-mails and notifications, to those who said yesDiscover
Ready?
Take your place on brity
Join the waitlist, or build your page: it is kept, and your account starts from it.