01 · Attract
Referrals
Your clients bring their friends, and both of them gain.
- What it brings
- New clients who arrive with confidence, recommended by a friend, and who come back more often.
- What it costs
- The discounts you give the new client and her referrer, only when the new client actually comes.
- You set
- the discounts, on which visits, and whether the referrer's vouchers only apply on your quiet slots.
An example to understand
- C → ZCamille invites Zoé
- −15 %Zoé comes to her appointment
- +€8Both of them are rewarded
- Estimated revenue brought / month
- +€635
- Estimated discounts / month
- ≈ €80
Assumption: 3 friends a month, 50 % come back; average month of the first year.
Setting: −15 % then −15 % on the new client’s first two visits, a €8 voucher for her referrer.
Illustrative example · before products and costs.
Calibrate the levers to your business.Enter your own numbers: see, over a year, what a lever can bring you and what it costs.
- New clients
- 36
- Revenue brought in
- €7,605
- What it costs you
- €959
- Revenue after discounts
- €6,647
- €1 of discount brings back
- €7.9
A referred friend who comes back pays her normal price after her first visits. An estimate from your numbers, before products and running costs: not a promise.